Industry: Accounting & Financial
Services Provided: Digital Strategy, Website Development, Content Marketing, SEO & Google Campaigns
Melican Partners, a well-respected accounting firm, faced challenges in gaining substantial online traction. Despite its strong reputation, it struggled with low organic traffic and an outdated digital strategy and website. They turned to Search Digital to revamp their online presence and develop a strategy to increase organic traffic and drive more qualified leads.
Increase in engaged organic users, demonstrating the effectiveness of our optimisation and content strategies.
Retained a 6.69% conversion rate through a targeted Google Ads campaign.
The number of organic users over a 3-month period rose by 72.3%; sessions increased by 55.05%.
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RESULTS:
Increased Organic Search Traffic: The SEO campaign effectively targeted key terms related to accounting and financial planning. In comparing the organic traffic from the most recent three months (March 19 – June 19, 2024) to the previous three months (December 17, 2023 – March 18, 2024), Melican Partners saw a substantial increase in their organic metrics. The number of users rose by 72.3%, sessions increased by 55.05%, and engaged sessions grew by 56.88%. This significant improvement underscores the effectiveness of our SEO and content strategies in driving organic growth.
Monthly Growth in Organic Users:
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