Empower Obstetrics & Gynaecology

Industry: Health and Wellness

Services Provided: Digital Strategy, Website Development, SEO Campaign

Empower is a group of female gynaecologists and obstetricians in Melbourne. Empower engaged Search Digital to enhance their online visibility and drive organic traffic to their website. The goal was to attract more patients by improving search engine rankings for relevant keywords and increasing user engagement. By implementing an effective SEO strategy, Empower saw significant improvements across key metrics over a 4-month period from April 8 to August 4, 2024, compared to the same period in 2023.

SEO Campaign Highlights

Organic User Growth +73% Increase in Users

From 690 users → 1,192 users (April–August YoY), reflecting strong growth in qualified organic traffic.

Organic Session Growth +64% Increase in Sessions

Organic sessions grew from 1,253 → 2,053, reinforcing SEO as a reliable acquisition channel.

Engaged Session Growth +58% Increase in Engagement

Engaged sessions increased from 804 to 1,270, highlighting improved content relevance and user-intent alignment.

OBJECTIVES:

  • Target specific keywords related to obsterics, gynaecology and its specialties in Melbourne.
  • Increase organic search traffic to the website.
  • Enhance online visibility for the services offered by Empower.

RESULTS:

  • Increased Traffic & Visibility: Empower’s improved visibility in search engine results is evident from the impressive 72.75% increase in organic users and 63.85% growth in organic sessions.
  • Higher Engagement: The rise in engaged sessions by 57.96% reflects that users were finding value in Empower’s content, resulting in longer, more meaningful visits.
  • Effective SEO Implementation: By focusing on keyword optimisation, on-page improvements, and engaging content, the SEO strategy delivered tangible results in terms of organic traffic growth.

why choose us

Why Partner with Search Digital?

Transparent Tracking & Reporting

We provide clear, easy-to-understand reporting so you always know how your campaigns are performing. From traffic and conversions to ROI, everything is tracked and explained — no guesswork, just real insights.

10 Years Of Experience

With years of hands-on experience across SEO, Google Ads, and digital strategy, we know what works. Our approach is built on proven methods that drive consistent, measurable results.

Experts Dedicated to Your Campaign

Your campaigns are managed by specialists who focus on performance and growth. We don’t take a set-and-forget approach — we continuously optimise to improve results and maximise your return.

Over 50+Customers

We’ve helped numerous businesses grow through strategic digital marketing. From small businesses to established brands, our focus remains the same — delivering results that matter.

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