Empower Obstetrics & Gynaecology

Industry: Health and Wellness

Services Provided: Digital Strategy, Website Development, SEO Campaign

Empower is a group of female gynaecologists and obstetricians in Melbourne. Empower engaged Search Digital to enhance their online visibility and drive organic traffic to their website. The goal was to attract more patients by improving search engine rankings for relevant keywords and increasing user engagement. By implementing an effective SEO strategy, Empower saw significant improvements across key metrics over a 4-month period from April 8 to August 4, 2024, compared to the same period in 2023.

Campaign Highlights

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Organic User Growth

1,192 organic users from April to August 2024, compared to 690 users in the same period in 2023.

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Organic Session Growth

Organic sessions increased from 1,253 sessions in 2023 to 2,053 sessions in 2024.

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Engaged Session Growth

Engaged sessions saw a 57.96% increase, growing from 804 in 2023 to 1,270 in 2024.

SEO CAMPAIGN

OBJECTIVES:

Target specific keywords related to obsterics, gynaecology and its specialties in Melbourne.
Increase organic search traffic to the website.
Enhance online visibility for the services offered by Empower.

RESULTS:

Increased Traffic & Visibility: Empower’s improved visibility in search engine results is evident from the impressive 72.75% increase in organic users and 63.85% growth in organic sessions.
Higher Engagement: The rise in engaged sessions by 57.96% reflects that users were finding value in Empower’s content, resulting in longer, more meaningful visits.
Effective SEO Implementation: By focusing on keyword optimisation, on-page improvements, and engaging content, the SEO strategy delivered tangible results in terms of organic traffic growth.