Industry: Building & Pest Inspections
Services Provided: SEO Strategy, Technical SEO, Local SEO Expansion, Content Development, Service Page Optimisation, Suburb Landing Page Strategy, Conversion Tracking & Analytics
Elevate Building Inspections operates in one of Melbourne’s most competitive service markets — building and pest inspections.
They offer building inspections, dilapidation reports, comprehensive 137B owner builder defects reports, building and pest inspections, new home inspections, asbestos surveys, timber and pre purchase pest inspections, property inspections, pre-purchase building inspections, pre plaster inspections, handover inspections, waterproofing inspections, slab inspections, and tax depreciation schedules.
The business needed to:
Increase visibility for high-intent keywords such as “building and pest inspection Melbourne”
Strengthen rankings across pre-purchase inspections, new home inspections, and dilapidation reports
Improve local visibility in Melbourne’s northern and eastern suburbs
Generate more organic leads without relying heavily on paid advertising
Build authority in niche services like 137B reports and tax depreciation schedules
While Elevate had strong expertise and local credibility, search visibility did not reflect the business’s true market position.
Search Digital was engaged to build a structured, scalable SEO strategy.
Achieved strong page one visibility for valuable commercial keywords, including Pre Purchase Property Inspection Melbourne (#3), Pre Purchase Building Inspections Melbourne (#2), and Dilapidation Report (#5).
Delivered a significant lift in organic traffic, with measurable increases in sessions, users, and tracked goal conversions.
Secured top 1–5 positions across important suburb-based searches, including Mernda (#2), Doreen (#3), South Morang (#3), and Greensborough, supporting consistent local enquiry growth.
| Keyword | Ranking |
|---|---|
| Pre Purchase Building Inspections Melbourne | #2 |
| Pre Purchase Property Inspection Melbourne | #3 |
| Pre Purchase House Inspections Melbourne | #5 |
| Dilapidation Report | #5 (↑ 95 positions) |
| Dilapidation Inspection | #6 |
| Suburb Keyword | Ranking |
|---|---|
| Building Inspector Mernda | #2 |
| Building Inspector Doreen | #3 |
| Keyword | Improvement |
|---|---|
| Building & Pest Inspectors Melbourne | #73 → #12 |
| Pre Purchase Pest Inspections Melbourne | #4 |
| Waterproofing Inspections | #5 |
We provide clear, easy-to-understand reporting so you always know how your campaigns are performing. From traffic and conversions to ROI, everything is tracked and explained — no guesswork, just real insights.
With years of hands-on experience across SEO, Google Ads, and digital strategy, we know what works. Our approach is built on proven methods that drive consistent, measurable results.
Your campaigns are managed by specialists who focus on performance and growth. We don’t take a set-and-forget approach — we continuously optimise to improve results and maximise your return.
We’ve helped numerous businesses grow through strategic digital marketing. From small businesses to established brands, our focus remains the same — delivering results that matter.
